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About Savvy FSBO
Built so the seller keeps what the seller earned.
A marketplace where incentives finally point the right direction.
A Note From The Founders
A 3% commission on a Miami sale is forty-two thousand dollars. It buys the seller a sign and a lockbox.
We sat with sellers in Coral Gables, Brickell, Fort Lauderdale, and Naples who had done the math and quietly concluded that their listing agent had not, in fact, earned their forty-two thousand dollars. The presentation was a template. The narrative was generic. The lockbox was a key holder.
So we built the thing that ought to have existed a decade ago: a platform where the AI drafts the presentation, the owner approves every word, and the licensed agents who want to reach those owners pay a flat weekly fee for the privilege. No commission, no skim, no tiered upsell.
It is, on balance, more honest software. We think there is a quiet market of a few hundred thousand Florida homeowners each year who agree. Welcome.
— The Savvy Team · Miami, FL · 2026
Our Principles
What we will not compromise on.
I
Presentation is the product.
Zillow FSBO looks like a spreadsheet row. Our pages read like a Sotheby's feature. Wide galleries, Cormorant Garamond headlines, a real neighborhood brief, floor-plan annotations, color-graded imagery. The same craft the agent charged three percent for — delivered by the machine for zero.
II
Alignment is the moat.
Every marketplace sooner or later tilts toward whoever pays. Zillow tilted toward the agents who pay Premier fees. Compass tilted toward the agents they employ. Savvy tilts toward the seller — because the seller is not the one paying. The agents are. Flat fee, no commission skim, no per-lead schemes.
III
Owner-funded, forever.
We took no venture money. We will take no venture money. That's how we can afford to keep it free for sellers in perpetuity — because nobody on our cap table is owed a 10x exit at the seller's expense. Small, profitable, quietly compounding.
IV
Honest about our role.
We are not your broker. We are not your closing attorney. We are a marketplace that makes the introduction and provides the page. You close with the professionals you trust, in the state you live in, under the law that actually governs the transaction.
The Savvy Thesis
Free for sellers. $79/week for agents. Forever.
That is the whole business model. No asterisks, no cohort pricing, no eventual pivot to take a cut of the sale. If we ever break this promise, fire us.
Where We Are
A Florida-first platform with national aspirations.
2026
Year founded
Miami
Headquartered in
67
Florida counties covered
0
Outside capital raised
Want To Talk?
We answer every message personally.
No support queue, no overseas call center, no chatbot that pretends to care. Real people at a small team, replying from Miami during business hours.